LeosLifeLog: Giampolo says that Macs are soooo sexy...

Sunday, April 05, 2009

Giampolo says that Macs are soooo sexy...

Microsoft launched the next ad of their Laptop Hunters campaign. Last time we joined Lauren who was looking for a less than 1000 bucks laptop. This time it is Giampolo who gets 1500 Dollars for his laptop pick.

While the ad with Lauren was more focussing on price, this one is about being able to customize and pick the most powerful laptop. Though showing a sense of aesthetics when admiring the beauty of the MacBooks, Giampolo claims that a Mac is more about the brand than about computing power.

But guess what: when taking away the bullshit, the backbone of this ad is just about pricing, too.

What the sympathic protagonist of the ad is looking for is actually available as either MacBook Pro or even MacBook. But - and here comes the rub - not for 1500 Dollar.

I find it interesting, by the way, that Microsoft is so far merely riding on the back of hardware in these ads without even mentioning the operating system. And there is a logic to it: by not mentioning the OS, you do not maneuver yourself into a very difficult comparison that you have lost already. In a way Microsoft actually admits here that Vista is inferior to Mac OS X.

If I was Microsoft, I would build one of these ads on categories, where there is not the same mass of software available for the Mac. The two obvious categories where this is true are games and CAD. Though you can run the PC versions of both categories on Macs through Parallels or (better) with BootCamp, it is obviously smarter to buy a PC right away, especially if you buy the laptop for gaming only or if you need it for your daily job.

My prediction would be that gaming is more likely to come up next than CAD software, as it appeals to a much broader audience...

2 smart comments:

Bernhard said...: Hahahaha, that's filmed at Fry's. Can't tell which store, but doesn't look like one of the stores in the Bay Area I'm familiar with.

The dorky sales man, the decoration in Inca style, and the blinky lights at the cashiers are a dead give away.; 6:07 PM, April 05, 2009
Leo said...: ... and I just realized that these ads are obviously done together with HP... I thought Lauren got a Dell, but she got a HP Pavillon.

This is lamer (and yet cleverer) than I even thought.; 6:17 PM, April 05, 2009

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Wired Quote

This 19th-century avian assemblage makes the turducken look like a snack Don't think for a second that Paul Prudhomme or John Madden invented the idea of nested meats. Centuries before the turkey/duck/chicken combo became a mainstay at Thanksgiving bowl games, French gastronomist Grimod de la Reynière came up with something that makes that fowl ménage à trois seem positively tame. In his 1807 Almanach des Gourmands, he outlined the recipe for a dish that required 17 birds. He dubbed his recursive creation the rôti sans pareil, or "roast without equal." The ingredients: [deep breath] a bustard stuffed with a turkey, which is in turn stuffed with a goose, which is in turn stuffed with a pheasant, which is in turn stuffed with a chicken, which is in turn stuffed with a duck, which is in turn stuffed with a guinea fowl, which is in turn stuffed with a teal, which is in turn stuffed with a woodcock, which is in turn stuffed with a partridge, which is in turn stuffed with a plover, which is in turn stuffed with a lapwing, which is in turn stuffed with a quail, which is in turn stuffed with a thrush, which is in turn stuffed with a lark, which is in turn stuffed with an ortolan bunting, which is in turn stuffed with a garden warbler. The warbler is very small, but it's large enough to hold a "beautiful olive stuffed with anchovies and capers." Anchovies and capers? Sounds a bit excessive.

Wired Roast Without Equal , August 2010

Memorable

"The thing that haunts a guy is the stuff he wasn't ordered to do." (from Gran Torino)
"During the day, the cows would hang out in the pasture, chewing their cud. (Cud is the cow word for gum.) In the early evening, the cows had to be rounded up and taken to the barn for milking. I didn't work alone; I had a cow-worker: a highly trained farm dog named Ringo. The cows respected Ringo. He was a natural leader. When he barked, the cows would instantly line up at the barn door and offer to milk themselves." (from The Joy of Work)
"What would you do if you weren't afraid?" (from Who Moved My Cheese?)
"Most companies build their bureaucratic rules to manage the small percentage of wrong people on the bus, which in turn drives away the right people on the bus, which then increases the percentage of wrong people on the bus, which increases the need for more bureaucracy to compensate for incompetence and lack of discipline, which then further drives the right people away, and so forth." (from Good to Great)
"Let's put a *smile* on that face!" (from The Dark Knight)
"Spider-Pig, Spider-Pig. / Does whatever a Spider-Pig does. / Can he swing / from a web? / No he can't, / 'cause he's a pig. / Look out! / He is the Spider-Pig!" (from The Simpsons Movie)
"The Ministry has fallen. (...) They are coming." (from Harry Potter and the Deathly Hallows)
"The world's still the same - there's just less in it." (from Pirates of the Carribean: At World's End)
"Ich will Sex. Schnellen harten Sex. Jetzt. Und ohne Tiere!" (from GorillaDelphia)
"Fight as if you are right; listen as if you are wrong." (from The No Asshole Rule)